Asserting its domination in the bangle market, ORO now has set its sights on bringing the spotlight onto the 18kt gold segment in India and directing the consumers’ focus to it. ORO, the leader in machine made bangle manufacturing in India, will be re-introducing its exquisite product designs from 22kt to 18kt where each product in 18kt will replicate the exact look and finish as that in 22kt.
It’s gamut of collection includes Classics, Movables, Enamel, Girls, Openables, Entwined and Links. The Indian gold market swarmed with 22kt products becomes out of reach for certain price conscious consumers groups. Statistically speaking, 18kt gold bangles are upto 40% cheaper than 22kt and hence it becomes a smart choice for price wary consumers.